Super Bowl Commercials

After watching the Super Bowl commercials I saw that most of them all had the same target audience. It was between teenagers and older people in their later years. They incorporated a few products such as the new Mountain Dew Ice and Dorito Blaze. The producers had the actors singing well known songs from the 2000's. This got to the younger people because they were rapping the songs but it also caught older people's attention because the people singer were older and well known. There was another commercial that had the newly invented "Alexa" it is a talking app that helps you with every day tasks. They used a number of famous people interacting with casual every day people. This ad was mostly towards people sixteen and up because not many young children will understand how to use it. The Winter Olympics commercial touched a lot of heart in the screening of it. It showed the girl growing up and how much she has put into her training to get where she is today. Alicia Keys is singing in the background and the commercial is kind of a women empowerment move. All of these commercials caught the eyes of all the people watching. All of these ads had a focus group and they achieved that goal of getting their attention. We could incorporate this in our film by maybe opening out horizon to older people but that would mea we have to add older folks into our film.